The packaging for these pretzel dips was designed by Mara Rodriquez for a new brand called 'DipMates.'
The snacks are packed in sealed plastic containers that make them ideal to take on-the-go for school, on road trips or to work. They provide the perfect mix of sweet and savory, offering salty pretzel sticks with sweet dips to go along with them. The pretzel dips come in either dark chocolate or caramel, with pretzels and sprinkles accompanying each pack. The products are all offered in separate compartments and their branding reveals endearing and simple imagery.
These nut-free snacks provide a quick and simple snack for busy consumers, or for parents to pack in their children's lunches.
Key Themes Behind This Trend
- On-the-go Snacking
- Opportunity to develop convenient and portable snack options for consumers with busy lifestyles.
- Mix of Sweet and Savory
- Opportunity to create innovative flavor combinations that offer a balance of sweet and savory elements.
- Separate Compartment Packaging
- Opportunity to create packaging designs that separate different components of a snack for optimal freshness and convenience.
Where This Applies
- Packaged Snacks
- Opportunity for brands to create unique flavor combinations and convenient packaging for on-the-go snacking.
- Confectionery
- Opportunity for candy and chocolate brands to expand into the savory snack category by offering dips and accompaniments like pretzels.
- School Lunches
- Opportunity to create nut-free snack options that are easy to pack in children's lunches and appeal to their taste preferences.
